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Search results for “booking abandonment”
5 areas that can enhance the UX strategy
05/11/2016
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11:05:23 AM
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In order to enhance user experience strategy, airlines can target low hanging fruit with collaboration, optimize the booking flow, optimize designing for different platforms, manage offer and track cross-device.
Hotels and OTAs race to revamp their loyalty programs to boost bookings
04/07/2016
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7:38:51 PM
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Loyalty programs had been a somewhat neglected weapon in the marketing arsenals of both hotels and online travel agencies until recent months and major hotel chains have been adjusting their loyalty strategies to support the campaigns.
Tuniu hurt by economic woes and stronger rivals
04/05/2016
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5:49:21 PM
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Tuniu's stock has plummeted this year as it soared following 2014 debut, Ctrip, Qunar merger will control 80% of hotel, airfare market
Setting up an e-commerce brand in China – it’s about prioritizing investments
03/14/2016
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10:16:20 PM
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There is no magic bullet to succeed in China. An insight into how Thailand-based ONYX Hospitality Group is looking at apt mix of brand building and performance advertising.
China's Travel Market Tears Into 2016
01/14/2016
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4:35:49 PM
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By wedding itself to Baidu to consolidate its leading position in travel, Ctrip has become fully engaged in the war between Baidu, Alibaba and Tencent.
Expedia bets big on tours and activities: Will the industry win?
12/23/2015
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4:51:08 PM
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For the past year or more, Expedia has been working behind the scenes quietly re-engineering the platform that powers its Local Expert brand.
Five ways to perfect the travel booking funnel
12/09/2015
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6:28:02 PM
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Understanding the customer journey in its entirety is a puzzle that continues to challenge digital marketers, particularly when it comes to perfecting the process of online travel booking. This is a viewpoint by Tony Gray, senior director of consulting services at Webtrends.
Online Chinese travel agency Qunar faces airline revolt
01/07/2016
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10:59:29 AM
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Qunar is facing a revolt by the country's biggest airlines, several of which have withdrawn their own-branded sales portals from its website.
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